Going Gala: How to Turn Events Into Sales
Every quarter, Alvarez Technology Group Inc., a solution provider and MSP based in Salinas, Calif., hosts an event designed to educate both customers and prospects about top issues in technology. Typically 90 minutes long from start to finish, the shows generally draw about 30 people and produce three or four solid sales opportunities. “[They’re] key to our marketing efforts,” says Luis Alvarez, ATG’s president and CEO.
