Signing In: Interactive Digital Signage
Research firm Markets and Markets has predicted that by 2023, the Digital Out-of-Home (DOOH) market will reach $26.21 billion. According to the firm, North America is leading DOOH with its early adoption of the latest display technology, with retail and hospitality being the strongest commercial players in this realm. But the opportunities don’t stop there, and AV design and integration companies stand to benefit as corporate campuses, banks, government agencies, and public and commercial transport bodies all explore how digital signage—specifically, interactive displays—can assist in the distribution of advertising, entertainment, and information.
