Does AV Need Chief Experience Officers?
If you want to learn about positive brand experiences, Holly Golightly’s your gal. Arguably one of Truman Capote’s most memorable characters (unforgettably portrayed by Audrey Hepburn onscreen), the protagonist of Breakfast at Tiffany’s viewed the famous jeweler as a sort of sanctuary—where one goes when one’s got the blues (or, in Holly’s case, the mean reds). It wasn’t just that “nothing very bad could happen to you there,” but when ensconced in the “quietness and proud look of it all,” you were treated like royalty (or at least Holly was). The only thing she could afford there was to engrave a ring from a Crackerjack box; arguably not so profitable for Tiffany’s. Or wasn’t it? After all, Holly couldn’t stop talking about the place, so much so that she was a walking advertisement. It wasn’t just what Tiffany’s sold; it was how Tiffany’s made her feel. For Holly, visiting Tiffany’s was always a great experience.
